Celebrate Summer
To mark National Ice Cream Day, we prompted AI to visualize a series of unexpected—but oddly desirable—ice cream cones: 1. Sushi with roe and sesame 2. Prosciutto and melon in an asiago cone 3. Summer greens 4. Edible flowers and bursts of berries These ice creams were posted on the Tin Building's social media channels and one surreal scoop was brought to life and served at the Tin Building. Guests were invited to guess which concept made the leap from screen to scoop. A playful collision of tech and taste. This post boosted a 10x engagement on the social channels.
Client
Tin Building by Jean-Georges
DELIVERABLES
Role
Creative Direction