Michael Jordan’s 1998 NBA Finals Game 3 Jersey and His Ferrari 550 Maranella

Two objects. Two legacies. Creative direction for Driven to Greatness, bringing together Michael Jordan’s ’The Last Dance‘ Game-Worn 1998 NBA Finals Game 3 Jersey and his 1997 Ferrari 550 Maranello. The visual identity, campaign, and exhibition explored the stories behind each object—the performance, precision, and cultural impact that transformed them into icons. Jordan’s jersey sold for $12.26 million, setting a world auction record for a game-worn NBA jersey, while the Ferrari achieved $2.7 million.