Seaport Scavenger Hunt

Behind the nooks and crannies of New York City’s neighborhood The Seaport lay the most beautiful “pearls”. This digital scavenger hunt was a partnership between The Seaport and MoonPay was designed to behave as a customer loyalty program using blockchain technology. Find a physical 10 purple pearls hidden in the neighborhood, scan them, and collect your New York City inspired characters for a chance to win prizes at local businesses.

Client

MoonPay, The Seaport

DELIVERABLES

Creative Direction Visual Identity Experiential Design Art Direction Loyalty Program

Role

Creative Direction

Credit

Illustrations: Johana Kroft Buildout: Heini