Tin Building: Tiny Tin Food Truck
Who can resist a charming food truck with a mission? The Tiny Tin Food Truck brought a taste of the Tin Building’s upscale food hall, market, and restaurants to the streets of New York. From Wall Street,The Hamptons, this eye-catching truck served lobster rolls, baked goods, popsicles and ice cream. Guests were invited to play along with scratch-and-win cards for exclusive food and experience giveaways. Part brand teaser, part mobile celebration, it offered a fun, approachable way to build buzz before the grand opening—then spent the summer charming the Hamptons.
Client
Tin Building by Jean-Georges
DELIVERABLES
Role
Creative Direction
Credit
Mucca Design MVMP