Tin Building: Tiny Tin Food Truck
Who can resist a charming food truck with a mission? The Tiny Tin Food Truck brought the flavor of the Tin Building’s upscale food hall, market, and restaurants to the streets of New York. From Wall Street to Domino Park and out to the Hamptons, the eye-catching truck served lobster rolls, baked goods, popsicles, and ice cream. Guests were invited to play along with scratch-and-win cards offering exclusive food and experiential giveaways—designed to spark curiosity and drive visitation to the Tin Building. Part brand teaser, part mobile celebration, the Tiny Tin Food Truck offered a fun, approachable way to build buzz for The Tin Building by Jean-Georges, before spending the summer charming the Hamptons.
Client
Tin Building by Jean-Georges
DELIVERABLES
Role
Creative Direction
Credit
Mucca Design MVMP










