The Greens
When the pandemic shut down The Seaport’s concert venue—and our sponsors (Chase, Heineken, Pepsi, Lincoln) still needed a stage—we turned dining into the show. We transformed Pier 17’s rooftop into a grid of private 10’ x 10’ lawns with full service, skyline views, and summer escape vibes. The result? A 60,000+ person waitlist, thousands of social posts, sponsor wins, and corporate rentals from ESPN to the ESPYS. It was so popular, we brought it back the next year—this time with private winter cabins.
Client
The Seaport
DELIVERABLES
Role
Creative Direction
Credit
Dante NYC Illustration: Ty Williams Cabin Design: Rosseel Studio