Tin Building
By Jean-Georges
Who can resist a charming food truck with a mission? The Tiny Tin Food Truck brought a taste of the Tin Building’s upscale food hall, market, and restaurants to the streets of New York.
From Wall Street to Domino Park, this eye-catching truck served lobster rolls, baked goods, ice cream, and popsicles. Guests were invited to play along with scratch-and-win cards for exclusive food and experience giveaways.
Part brand teaser, part mobile celebration, it offered a fun, approachable way to build buzz before the grand opening—then spent the summer charming the Hamptons.
Celebrate Summer
Social Campaign
To mark National Ice Cream Day, we prompted AI to visualize a series of unexpected—but oddly desirable—ice cream cones:
Sushi with roe and sesame
Prosciutto and melon in an asiago cone
Summer greens
Edible flowers and bursts of berries
One surreal scoop was brought to life and served at the Tin Building. Guests were invited to guess which concept made the leap from screen to scoop.
A playful collision of tech and taste.
