For the launch of the Tin Building — a reinvention of the historic Fulton Fish Market and a cornerstone of the Seaport’s next chapter in downtown Manhattan. Rebuilt just 20 feet from its original footprint, the space was reimagined by chef Jean-Georges Vongerichten as part marketplace, part culinary playground: signature restaurants, fast-casual spots, and curated retail, all under one roof.

We partnered with multiple agencies to shape the retail program, creative campaigns, and full 360 experiences — from citywide takeovers to immersive in-building activations. The launch tapped real New Yorkers — Katie Holmes, Laila Gohar, Ritchie Shazam, and Coltrane Curtis — each bringing a unique piece of the city’s culture to the table.